Rewriting How Fragrance Lives Online.
How we turned Ficifolia into a scent-centric world you don’t just smell — you feel.
Our Role:
We knew Ficifolia needed to feel like more than a perfume brand — especially when selling a scent through a screen. So instead of trying to describe the fragrance, we focused on evoking it. We built atmosphere first: the lived-in rituals, the quiet glamour, the subtle confidence of the woman who wears it. The result was a world you don’t just look at — you feel. A mood that’s modern, feminine, and instantly iconic.
Our Services:
Content Creation & Design
Copywriting
Feed Curation
HIGHLIGHTS
A World Built on Identity, Not Ingredients
Rather than centering the bottle, we built a world around it: pairing elevated, editorial visuals with candid, lived-in moments that made Ficifolia feel intimate, storied, and alive.
The shift was simple but powerful:
from product → to the beautiful life it lives in, and the woman who wears it.
The bottle in her work bag.
The final spritz before she leaves the house.
The quiet moment of ritual.
The fragments of femininity that make a fragrance feel like a character in her day.
This identity-led approach gave Ficifolia dimension — a brand you don’t just see, but feel.
HIGHLIGHTS
Content that pulled you in
We introduced moments of pull, content that magnetised instead of broadcast. Each concept turned interaction into conversation, letting the community play, respond, and see themselves within the Ficifolia world. These posts made discovery feel personal, a dialogue between brand and audience, product and personality. The result: connection that sold itself.
HIGHLIGHTS
Copywriting & Tone
We reframed how Ficifolia speaks about scent. Instead of “this smells like…,” we leaned into identity: “this is who you are when you wear it.” The tone drew inspiration from 90s print ads: confident, cheeky and a little seductive.
We crafted a voice that was:
elevated yet effortless
chic one-liners
flirty, witty copy
identity-driven captions
aspirational but human
like a wink from your coolest, most taste-forward friend
Every line became personal, cheeky, and quietly iconic, the kind of copy that makes someone say, “Oh… that’s so me.”
HIGHLIGHTS
Press-worthy content, a fragrance brand with a personality all its own
Through editorial visuals, identity-first storytelling, pull-based concepts, and a refined yet flirty tone of voice, Ficifolia evolved into a fragrance brand that feels as alive as it looks. Defined by beauty, remembered for personality.
A few of our pieces were featured in Sitchu’s “Best Perfume Brands Born in Melbourne.”
If you want a brand this good, you know what to do.
Book a call with us. Your future audience will thank you.