Making the Smartest App the Chicest Too.
How we turned a wishlist app into a must follow destination for intentional shoppers.
The Brief:
Carted came to Coffey Media with an ambitious vision: build a shopping app that felt as stylish as it was smart. We partnered from launch to shape their brand world, grow their social presence, and turn a new product into a must-follow destination for intentional shoppers from day one.
Our Role:
Positioned Carted as the wishlist app with taste.
We built a social identity that blended editorial design, clever copy, and cultural fluency— creating the kind of brand world that, in the mind of the customer, sits comfortably alongside the likes of St. Agni, The Row, Crown Affair and even Hailey Bieber herself.
Crafted a brand world worth following.
High-taste graphics. Editorial photography. A confident tone of voice (your stylish friend who also knows how to find a deal). Every post designed to stop the scroll.
Our Impact:
Instagram: 100 → 10.7K followers in 18 months, 7.1M+ views, 5.77% engagement rate
TikTok (Just the Data): 0 → 7K followers, 762K views
TikTok (Founder Account): 150K+ views, 90K new viewers, 1,048 followers in 7 weeks
TikTok (Carted Main): 950K+ views, +1k followers and 180+ organic tagged videos from the community
Our Services:
Social Strategy
Copywriting and Design
Content Creation
GTM and campaign roll outs
Community Building
Ongoing Social Media Management
HIGHLIGHTS
Building the Brand World
This wasn’t just about having a chic feed, it was about doing what we always do best — the strategic creation of an entire brand ecosystem. We created a living, breathing world that gave Carted its own cultural dimension. Imagine high taste graphics, editorial photography as well as a verbal identity that was confident, personal and absolutely in the know. Think of it as the brand equivalent of that stylish friend who can always find the best deal. We gave Carted a visual and verbal personality that would stand out on its own, making every piece of content feel like a curated experience.
RESULTS:
100 → 10.7K followers in 18 months
7.1M+ total views across content
5.77% engagement rate
HIGHLIGHTS
Australian Fashion Week
A month after launch, we decided to do more than just join the fashion conversation, we decided to set the agenda. Enter the Carted Vox Pops: a street style meets shopping experiment staged right in the heart of Australian Fashion week. We knew our audience was watching, so we wanted to give them exclusive access to a coveted cultural moment. We collaborated with creators to hit AFW with mic in hand and asked show goers to spill their shopping secrets.
The result? 943,300 views and a wave of new followers discovering Carted through the cultural conversation. And it didn’t stop there, some of the creators we interviewed would become our first brand ambassadors, turning a single event into a brand defining moment.
HIGHLIGHTS
“The Shoppers” Campaign
‘The Shoppers’ Campaign was our way of transforming shopping behaviours into something far more personal. We created four distinct personas that reflected different shopping psychologies. Each persona become a mini character study, complete with stylish visuals, storytelling and a dash of witty self awareness that made followers see themselves reflected in the brand’s world. In a space where the brand lives on a screen rather than a shelf, this campaign offered a way for customers to connect their own personalities to the digital product in their pocket. And it wasn’t a one time roll out, this concept continued to resonate as a vehicle to speak directly to customers, in their language.
Styled by Sarah Ellison, photography by Annika Kafcaloudis and campaign roll out and design by Coffey Media.
HIGHLIGHTS
TikTok: Expanding the Brand Universe
When launching on Tiktok it was important that we didn’t diluate the chic and elevated brand equity we were building on IG by copying trends or Duolingo-esque memes. Instead we built ownable channels that expanded the brand universe, offering followers new ways to connect with the brand while keeping the tone, taste, and cultural sharpness intact.
ACCOUNTS:
Carted
The main Carted account acted as a light-touch brand presence. It became a directional hub that echoed the universe we’d built on Instagram and guided viewers toward IG and the App Store. It also became the place where our community did the talking for us. People tagged Carted organically, and we used reposts as social proof, letting real shoppers sell the app better than any ad could. The bio said it all: “Best wishlist app… but don’t take our word for it, check our reposts.”
RESULTS:
1,000+ followers before shifting focus to the other two channels
180+ organic tagged posts (not including the many untagged posts we couldn’t track).
Just the Data
Just the Data quickly became our breakout series. It operated as a strategic content engine built to attract fashion obsessed shoppers (Carted’s ideal users) and give them a reason to engage beyond the feed. Smart, stylish, and entirely ownable, the series positioned Carted as a cultural commentator as much as a shopping tool, creating a natural bridge between TikTok discovery and in-app behaviour.
RESULTS:
0 → 7,000 followers
762,000 total views
Founder Account
For Holly’s TikTok, we focused on dimension, giving Carted a founder with a clear point of view and a human presence behind the product. Instead of treating it like a promo channel, we built a personality-led account that felt relatable, confident, and unmistakably her. It turned casual viewers into people who felt genuinely connected to the brand.
The most meaningful impact came from the avalanche of comments: “Obsessed with this app, so glad to meet the founder!” That kind of reaction doesn’t come from TikTok alone. It comes from brand equity compounding across platforms.
RESULTS (in only 7 weeks):
150,000+ total views
90,000 new viewers
1,048 followers
If you want a brand this good, you know what to do.
Book a call with us. You won’t regret it, but your competitors might.